Sendo Farm App
Services
UI/UX Design
Client
Sendo Farm App
Location
Vietnam
Year
2025
Info
During my internship at Sendo Farm, I worked on redesigning the registration flow for the app. The goal was to simplify the process, making it faster and more user-friendly for new users, while reducing friction and drop-off during sign-up.
The challenge
How can we simplify the registration flow while keeping it secure and user-friendly?
My Contributions
As an intern, I:
Assisted in analyzing pain points in the registration flow.
Helped map out the user journey to identify unclear steps.
Supported wireframing and created low-fidelity prototypes.
Designed parts of the UI for the sign-up and tracking screens under the guidance of senior designers.
Contributed to the visual design of marketing assets (banner, popup, social posts) to maintain brand consistency.
Design Process
Wireframes: Sketched layouts to test structure.
Low-Fidelity Screens: Explored different versions of the form.
High-Fidelity Design: Finalized with clear hierarchy, accessible typography, and mobile-first layout.
User Flow
Digital Wireframes
Low-fidelity Prototype
High-fidelity Prototype Ver 1
High-fidelity Prototype Ver 1
Key Learnings
Learned how to simplify forms and guide users through step-by-step onboarding.
Understood the importance of adding clear feedback and tracking progress in referral programs.
Gained experience collaborating with seniors on both product UI and marketing visuals.
Outcomes
The registration flow became clearer and easier to complete.
A tracking feature was added so users could see their referral status.
Marketing visuals aligned better with the brand, improving overall communication.
